Template messages are used to start a conversation with a customer on WhatsApp. You are not able to start a conversation with a freeform message. Templates must be approved by WhatsApp before you can use them. Ensure that your template complies with WhatsApp Business Policy
Templates can include text, multimedia content (Image, Video and Document) and buttons. Each template can have variables which act as placeholders users can replace when using the template. Each template has their own categories belonging to one of three categories:
For further assistance, do raise a support ticket with our Support Team at firstname.lastname@example.org.