What are WhatsApp utility templates used for?

Utility templates are used to open a utility conversation. Utility templates are mainly used for notifying on a specific agreed upon transaction in order to accomplish a confirmation, suspension or change of transaction or subscription.

Note that if a template has a mix of Utility and Marketing content, the template will be classified as marketing.

For more information on utility templates, refer to the utility template section in the WhatsApp Template Categorization docs.

For further assistance, do raise a support ticket with our Support Team at support@moceanapi.com.

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