What are WhatsApp marketing templates used for?

Marketing templates are used to open a marketing conversation. Marketing templates are commonly used for sending marketing messages to customers notifying them about promotional messages, greeting messages, update newsletters and responding or complete a new transaction.

Note that if a template has a mix of Utility and Marketing content, the template will be classified as marketing

For more information on marketing templates, refer to the marketing template section in the WhatsApp Template Categorization docs.

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