Public URL shorteners, such as bit.ly and TinyURL, are not allowed.
Here's a detailed explanation:
Why are public URL shorteners not permitted?As per T-Mobile's Code of Conduct and general US carrier guidelines, short links must adhere to two key criteria:
- Proprietary - The short URL should belong to your business and not be a shared public link shortener.
- Properly branded - The domain should align with the sender name in the text message.
Why are public URL shorteners not permitted?"Proprietary" means that the short URL is exclusive to your business and not used by unrelated entities. Public shorteners like Bitly and TinyURL increase the risk of message filtering by carriers and operators, as they are often exploited by spammers.
What does "properly branded" mean?The short URL should reflect your organization's brand. For example:
a. Not properly branded:Hi, it's John from Americans for Clean Air (ACA). For more info: abcd.com/1234xyz - Reply STOP to unsubscribe.
b. Properly branded:Hi, it's John from Americans for Clean Air (ACA). For more info: aca.com/1234xyz - Reply STOP to unsubscribe.
We kindly advise you to:
- Use the full URL or a proprietary short URL that meets branding guidelines.
- Test the URL on your number(s) before sending a blast.
Please feel free to reach out if you have any questions or concerns.