Integrate Salesforce Marketing Cloud with MoceanAPI SMS


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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers, advertisers, growth hackers that allows them to create and manage marketing relationships and campaigns with their clients.



Popular way of integration with Salesforce Marketing Cloud and Mocean API

The Marketing Cloud incorporates integrated solutions such as customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis. The platform includes predictive analytics to help make decisions such as, for example, what would be the most appropriate channel to promote your products or services given a marketing message. One of their component called Journey Builder helps marketers tailor campaigns to customers' behavior and needs, demographics and communication channel preferences.


Features

- Send personalized automated messages in Journey Builder
- Create voice messages with a selection of languages
- Check detailed status of sent SMS
- Let contacts take different path based on status code from previous activities
- Create Opt-in/Opt-out events for contacts in Journey Builder
- Keep track of past SMS transactions


Instruction

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